Privacy Policy

1. What Information We Collect

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We may collect the following types of personal information:

• Full name, date of birth, and contact details (email, phone number)

• Health and fitness-related information (goals, injuries, conditions, training history)

• Nutrition preferences, allergies, and dietary needs

• Payment details and billing address

• Usage data (website interaction, IP address, cookies)

We collect this data directly from you when you:

• Sign up for coaching, memberships, or downloads

• Fill out forms or questionnaires

• Communicate with us via email, forms, or our app

• Browse our website or social media channels

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2. How We Use Your Information

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We use your information to:

• Provide and personalise fitness and nutrition coaching

• Communicate with you regarding services, updates, and check-ins

• Process payments and manage your account

• Improve our services, programs, and user experience

• Comply with legal obligations or resolve disputes if necessary

We will only use your information for the purposes stated above unless we obtain your consent to use it otherwise.

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3. How We Store and Protect Your Data

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All data is stored securely using encrypted systems, secure servers, and password-protected platforms. We take reasonable steps to:

• Prevent unauthorised access, modification, or disclosure

• Limit access to only authorised team members and third-party providers

• Dispose of information securely when it is no longer required

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4. Third-Party Services

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We may use third-party platforms for billing, communication, analytics, and client support. These may include (but are not limited to) Stripe, PayPal, Google, Meta, or fitness tracking apps.

These services have their own privacy policies, and we recommend reviewing them to understand how your data is handled outside our direct control.

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5. Your Rights and Choices

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You have the right to:

• Request access to the personal information we hold about you

• Ask for corrections or updates to inaccurate information

• Withdraw consent at any time (subject to legal and contractual obligations)

• Request the deletion of your data, where legally possible

To exercise these rights, please contact us at:

📧 Apex@apexstrengthandnutrition.com

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6. Cookies and Tracking

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Our website may use cookies to improve your browsing experience. You can disable cookies through your browser settings; however, this may limit some website functionality.

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7. Updates to This Policy

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We may update this Privacy Policy from time to time to reflect changes in legal obligations or business operations. The latest version will always be posted on our website.